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BMA Conference on Failed brands 2010 : Memorabilia of Failed brands in India


When Jul 29, 2010 - Jul 30, 2010
Where Bangalore
Abstract Registration Due May 15, 2010
Submission Deadline Jun 15, 2010
Final Version Due Jul 1, 2010
Categories    marketing   branding

Call For Papers

Bangalore Management Academy would like to invite you to participate in the conference and call for papers on “Memorabilia of failed and forgotten brands in India” to be held in JULY 2010 in the BMA campus, Bangalore.

The proposed dates are as follows:
Abstract submission deadline : 15, May 2010
Acceptance of abstracts : 15, June 2010
Final Paper submission deadline : 1, July 2010
Conference date : 29-30 July
For online submissions please visit
The conference will consist of keynote lectures and presentations. We request you to submit an abstract followed by the paper towards this conference. Peer- reviewed papers will be published in our BMA Journal of Retail & Marketing. The best paper award will also be selected from accepted complete papers.

Bangalore Management Academy (BMA) a leading business management Institution having collaborations with Bharathidasan Institute of Management (BIM), Bharathidasan University (BU), Edith Cowan University (ECU), University of Aberdeen, Retailers Association of India (RAI), Asia Pacific University College of Technology and Innovation (UCTI) Malaysia, Singapore Human Resources Institute (SHRI), Nanyang Institute of Management (NIM) and Pondicherry University.

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