posted by organizer: wwtpcsuper || 3114 views || tracked by 4 users: [display]

BDMIOM 2019 : The 2nd International Workshop on Big Data for Marketing Intellegence and Operation Management

FacebookTwitterLinkedInGoogle

Link: https://bdmiom.github.io/
 
When Dec 9, 2019 - Dec 12, 2019
Where Los Angeles, CA
Submission Deadline Nov 1, 2019
Notification Due Nov 8, 2019
Final Version Due Nov 15, 2019
Categories    marketing intellegence   machine learning   data   operational research
 

Call For Papers

Call for Papers
Nowadays in big data era, in order to acquire, keep and satisfy customers in scale, sales and marketing is evolving from relationship based targeting only to adding more advanced marketing intelligence. Search engine optimization (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today. Digital traces of online activities provide enterprises a huge amount of profile data.

Customer relationship management (CRM) and online marketing analytics tools enable entrepreneurs to target their desired customers based on business analytics, machine learning and artificial intelligence. Therefore, businesses are able to discover, understand, engage and convert their consumers in a completely different way. However, data protection and privacy issues are always the top priority in customer obsession, especially after General Data Protection Regulation (GDPR) was implemented in 2018. Furthermore, when consume the data, ethic problems should be also considered in the new era of marketing.

The scopes of this workshop include the practical problems in marketing, as well as marketing applications in artificial intelligence, customer and relationship operation management issues. Moreover, enterprise level customer data management, protection and ethics issues in marketing and customer analytics are also important areas in our workshop.

Research topics included in the workshop
Big data revolution in marketing analytics
Search engine optimization and marketing
Online advertising
Automated bidding and real-time bidding
GDPR and ethics topics for marketing
Deep learning and artificial intelligence in marketing
Marketing bots and automated customer service systems
Big data for audience and targeting intelligence
Online auction and price optimization
Best practice in infrastructure for big data empowered CRM
Customer profiling and consumer decision journey
Big customer data visualization application
Big data opportunities in CRM strategy
Customer sentiment and text mining
Online marketing tools for campaign management and ads distribution

Related Resources

ICDM 2021   21th Industrial Conference on Data Mining
ITAS--EI Compendex, Scopus 2021   2021 Information Technology & Applications Symposium (ITAS 2021)--EI Compendex, Scopus
AICA 2020   O'Reilly AI Conference San Jose
CCBD--Ei & Scopus 2021   2021 The 8th International Conference on Cloud Computing and Big Data (CCBD 2021)--Ei Compendex & Scopus
MLDM 2021   17th International Conference on Machine Learning and Data Mining
BDE--Ei Compendex and Scopu 2021   ACM--2021 3rd International Conference on Big Data Engineering (BDE 2021)--Ei Compendex, Scopus
ECIR 2021   European Conference on Information Retrieval
CCBD--Ei Compendex & Scopus 2021   2021 The 8th International Conference on Cloud Computing and Big Data (CCBD 2021)--Ei Compendex & Scopus
ICLR 2021   Ninth International Conference on Learning Representations
SCOPUS-3CE 2021   2021 Asia Conference on Communications and Computer Engineering (3CE 2021)