posted by organizer: wwtpcsuper || 4005 views || tracked by 4 users: [display]

BDMIOM 2019 : The 2nd International Workshop on Big Data for Marketing Intellegence and Operation Management

FacebookTwitterLinkedInGoogle

Link: https://bdmiom.github.io/
 
When Dec 9, 2019 - Dec 12, 2019
Where Los Angeles, CA
Submission Deadline Nov 1, 2019
Notification Due Nov 8, 2019
Final Version Due Nov 15, 2019
Categories    marketing intellegence   machine learning   data   operational research
 

Call For Papers

Call for Papers
Nowadays in big data era, in order to acquire, keep and satisfy customers in scale, sales and marketing is evolving from relationship based targeting only to adding more advanced marketing intelligence. Search engine optimization (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today. Digital traces of online activities provide enterprises a huge amount of profile data.

Customer relationship management (CRM) and online marketing analytics tools enable entrepreneurs to target their desired customers based on business analytics, machine learning and artificial intelligence. Therefore, businesses are able to discover, understand, engage and convert their consumers in a completely different way. However, data protection and privacy issues are always the top priority in customer obsession, especially after General Data Protection Regulation (GDPR) was implemented in 2018. Furthermore, when consume the data, ethic problems should be also considered in the new era of marketing.

The scopes of this workshop include the practical problems in marketing, as well as marketing applications in artificial intelligence, customer and relationship operation management issues. Moreover, enterprise level customer data management, protection and ethics issues in marketing and customer analytics are also important areas in our workshop.

Research topics included in the workshop
Big data revolution in marketing analytics
Search engine optimization and marketing
Online advertising
Automated bidding and real-time bidding
GDPR and ethics topics for marketing
Deep learning and artificial intelligence in marketing
Marketing bots and automated customer service systems
Big data for audience and targeting intelligence
Online auction and price optimization
Best practice in infrastructure for big data empowered CRM
Customer profiling and consumer decision journey
Big customer data visualization application
Big data opportunities in CRM strategy
Customer sentiment and text mining
Online marketing tools for campaign management and ads distribution

Related Resources

ICBD--EI 2023   2024 the 2nd International Conference on Big Data (ICBD 2024)
ICDM 2023   International Conference on Data Mining
SoCAV 2024   2024 International Symposium on Connected and Autonomous Vehicles (SoCAV 2024)
JCRAI 2023-Ei Compendex & Scopus 2023   2023 International Joint Conference on Robotics and Artificial Intelligence (JCRAI 2023)
ICBDB 2023   2023 5th International Conference on Big Data and Blockchain(ICBDB 2023)
JCICE 2024   2024 International Joint Conference on Information and Communication Engineering(JCICE 2024)
SDM 2023   SDM 2023 : SIAM International Conference on Data Mining
IEEE Xplore-Ei/Scopus-CCCAI 2023   2023 International Conference on Communications, Computing and Artificial Intelligence (CCCAI 2023) -EI Compendex
IEEE Big Data - MMAI 2023   IEEE Big Data 2023 Workshop on Multimodal AI (Virtually)
IEEE BigData 2023   EEE International Conference on Big Data