posted by organizer: ioanmor || 861 views || tracked by 1 users: [display]

CIA 2019 : 2nd International Conference Communication in Action: From Theory to Practice and Back

FacebookTwitterLinkedInGoogle

Link: https://www.fssp.uaic.ro/cia/index.html
 
When Nov 7, 2019 - Nov 9, 2019
Where Iași
Abstract Registration Due Oct 23, 2019
Submission Deadline Nov 1, 2019
Notification Due Oct 27, 2019
Final Version Due Jun 1, 2020
Categories    public relations   advertsing   journalism and media studies   semiotics, rhetoric, discourse
 

Call For Papers

Strategic communication specialists have traditionally been concerned with the contribution that communication activities can have in helping an organisation achieve its higher-order goals and fully exercise its agency as a political, cultural, and social actor that can influence the world it acts in. Successful strategic communication is focused on proving the authenticity of brand values, that can further make the employees feel that their work is purposeful, and can motivate public adherence to the broader-scale actions of the organisation.

In the digital era, marked by changing patterns of audience interaction, strategic considerations seem to lose ground in the face of short-term tactics to grab audience attention, to be seen, liked, and talked about, to be a captivating presence on the popular platforms. While so many practitioners are preoccupied with the latest trends and fads in terms of Internet and mobile platforms, strategic communication would advise a constant confrontation with the higher-order purposes of the organisation, seen both from a managerial point of view, but also from a cultural and meaning-building perspective. The nature and the content of the relationships an organization initiates and maintains with its different categories of stakeholders is the priority for specialists in strategic communication, who must see beyond the joys of phatic communion.

As noise increases in the emerging media, a major challenge for practitioners is not to add to that noise their own contribution, but to create spaces, both online or offline, in which the organisation and its key stakeholders can create the premises for authentic dialogue. Deciding who to talk to prioritarily, which opinions to take into consideration, how to stimulate debate and how to minimize waste or counter-productive communication manifestations (that undermine true dialogue) are all difficult decisions that a communication strategist must now make.

All in all, the strategic work of communication specialists is worth being scrutinized in this new context, as the logic of the new digital platforms poses serious challenges to the classical methods of identifying and engaging with important stakeholders of an organisation, as well as to the classical indicators used to measure the success of a communication campaign.

The Abstracts can be sent at the email address daniel.obada@uaic.ro by October 23th, 2019 and should use the template on our website.

More details about each of the Conference Panels can be read here, while further information on the registration procedures can be found on our website.

Related Resources

Mutual Images International Workshop 2020   Japanese Pilgrimages: Experiences and Motivations Behind Cultural, Spiritual and Religious Peregrinations to and from East Asia
TPDL 2020   24th International Conference on Theory and Practice of Digital Libraries
DATA 2020   AI and Big Data in Cancer: From Innovation to Impact
SO-IoT-JSAN 2020   Smart Objects in the Internet of Things: From Sensor to Data Processing
BROAD 2020   Where to from here? Algorithmic, Legal, and Societal Challenges for Autonomous Driving
TPMC 2020   9th International Conference on Theory and Practice in Modern Computing 2020
T3 XIV 2020   CFP Ticontre. Teoria Testo Traduzione Essay and Theory and practice of Translation
Cyber Threats and Compliance to Regulati 2020   Effective Enterprise Protection from Cyber Threats and Compliance to Regulations
38th eCAADe Conference 2020   38th eCAADe Conference anthropologic architecture and fabrication in the cognitive age ...from smart to behavioral ...from digital to material
ECML PKDD 2020   European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases