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MAG Scholar 2019 : 2019 MAG Scholar Conference in Business, Marketing & Tourism

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Link: http://mag2019.medmeeting.org/en
 
When Jun 24, 2019 - Jun 26, 2019
Where Macau
Abstract Registration Due Apr 2, 2019
Submission Deadline Apr 15, 2019
Notification Due May 5, 2019
Categories    business   marketing   tourism
 

Call For Papers

2019 MAG Scholar Conference on Business, Marketing, and Tourism with the theme Advancing Marketing and Tourism in the Digital Economy will be held in Macau SAR, China, on 24-26 June 2019. We welcome submission of abstracts and full manuscripts only in English and all submissions must be done online via the Easy Chair .Conceptual, empirical and methodological manuscripts are all welcome, on topics including business, marketing, and tourism. Other social science manuscripts (such as economics and management) related to consumer/organizational behavior and digital technology will also be considered. Conference tracks are as follow:

Marketing Sciences
Theoretical Development of Marketing
Systematic Review and Meta-Analysis
Methodological Advancement in Marketing Research
Marketing Trends and Practices
- Social Marketing, Services Marketing
- Marketing Strategies
- Sustainable/Environmental/Green Marketing

Business Strategy and Communication
- Communication: B2B, B2C
- Advertising, Sales Promotion, PR, Direct Marketing
- Supply Chain and Logistics Management
- Consumer Behaviour and Prediction

Tourism Management
- Touring Behaviour and Experience
- Destination Tourism and Image
- Festival, Food, Sport, Cultural, Medical, Recreational Tourism
- Tourism Economics and Sustainability
- Cross-border Tourism Development

Dynamics of Digital Technology in Marketing and Tourism
- The Impact of Technology on Global Business
- The Use of Big Data and Digital Technology in Business
- Current Issues in Marketing and Tourism

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