posted by organizer: wwtpcsuper || 2765 views || tracked by 8 users: [display]

BDMIOM 2018 : The 1st International Workshop on Big Data for Marketing Intellegence and Operation Management

FacebookTwitterLinkedInGoogle

Link: https://bdmiom.github.io/
 
When Dec 10, 2018 - Dec 13, 2018
Where Seattle, WA
Submission Deadline Oct 24, 2018
Notification Due Nov 8, 2018
Final Version Due Nov 15, 2018
Categories    big data   machine learning   data mining   marketing
 

Call For Papers

Nowadays in big data era, in order to acquire, keep and satisfy customers in scale, sales and marketing is evolving from relationship based targeting only to adding more advanced marketing intelligence. Search engine optimization (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today. Digital traces of online activities provide enterprises a huge amount of profile data. Customer relationship management (CRM) tools are also applying more features based on artificial intelligence. Therefore, businesses are able to discover, understand, engage and convert their consumers in a completely different way. Meanwhile, data protection and privacy issues are always the top priority in customer obsession, especially after General Data Protection Regulation (GDPR) was implemented in 2018. Furthermore, when consume the data, ethic problems should be also considered in the new era of marketing.

The scopes of this workshop include the practical problems in marketing, as well as marketing applications in artificial intelligence, customer and relationship operation management issues. Moreover, enterprise level customer data management, protection and ethics issues in marketing and customer analytics are also important areas in our workshop.

Related Resources

ICDM 2019   19th Industrial Conference on Data Mining ICDM 2019
DATA 2019   8th International Conference on Data Science, Technology and Applications
MLDM 2019   15th International Conference on Machine Learning and Data Mining MLDM 2019
ICDMML 2019   【ACM ICPS EI SCOPUS】2019 International Conference on Data Mining and Machine Learning
KomIS@ACM-SAC 2019   ACM SAC 2019 - KomIS track: Application of AI and Big Data Analytics
ICCV 2019   International Conference on Computer Vision
ICML 2019   36th International Conference on Machine Learning
DSTAA 2019   Taylor and Francis - DSTAA 2019 : Call for Book Chapters - Data Science: Theory, Analysis, and Applications
PerFoT 2019   2019 International Workshop on Pervasive Flow of Things (Co-located with IEEE PerCom 2019)
DSA 2019   The Frontiers in Intelligent Data and Signal Analysis DSA 2019