SEO Factors 2018 : #19 Factors to Focus Upon If Your Website is not bringing in Customers
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There are many carefully-built websites, that do not bring in customers. DubSEO experts in London suggest to look into the following factors in such cases.
They must have sweet talked you into building a website, saying it will bring you business. You built the website, but you’re not getting customers, right? It may sound harsh, but the fact is your website lacks certain crucial elements. As a result of that, your business is not growing.
According to renowned SEO consultants in London, this problem plagues millions of businesses all around the world. Here are some tips that’ll help you overcome these problems.
1. Offering practical help is a great way to attract visitors: According to these SEO consultants in London, make sure that your web design and development effort solely emphasise on what practical problems you can solve (or, have solved). There’s just no need to change the focus rather on how great your ideals, goals and ambitions are or what skills you possess.
2. Speak about the benefits of your products or services: Instead of emphasising on the features of a product or service, it is more relevant to let the potential customers know what benefits the same will bring them.
3. Your business website should focus on your target audience: A successful website never keeps the focus on its business, rather points it on its target audience. As such, you don’t need to discuss what you sell or provide. You don’t even need to speak about why you’re great. Instead, you speak about why your targeted customer base will care to buy your products or services.
4. Concentrate on brand building: Customers are more prone to buy your product or services when the quality surpasses or at least matches to the brand identity of your business. Thus, it is important to build a reputation about your business.
5. Know your customers before they approach you: DubSEO experts in London has a word of caution. Customers just don’t purchase anything randomly. They prefer brands that they know and rely upon. Thus, click-through rate of repeat visitors is always found to be higher than that of new visitors. It is important for you to come in front of your target audience before they make the decision of buying your products or services.
6. Help your customers to know, prefer and trust you: Don’t try to sell your products or services too early. This attempt may backfire. Give your potential customers some space and time to get acquainted to your business. Create a captivating “About Us” page, that will force them to follow you on social media and even subscribe to your newsletter. If you can make them like and trust you, sales or conversion will occur on its own.
7. Provide them with a reason to come back: It is often seen that a website that doesn’t bring in customers, lack reasons to let them come back. To convert your leads into conversion, make effort on educating your customers on why they need your products or services. Your content should educate and engage potential customers and thus, they’ll keep returning ro your site time and again.
8. Attract the right kind of visitors online: Experts providing SEO services in London say, it is utmost important to target the right audience to your website. Else, there’s nothing that either the parties can expect to gain out of such interactions.
9. Focus on conversion-friendly aspect of your website: To convert visitors into customers, you should optimise the design of your website based on the following aspects:
The call-to-action button strategically placed
There’s enough room for the design to breath comfortably
Call-to-action buttons are in contrast to the respective backgrounds
The navigation are paired down enough
There’re high-quality, relevant images to break up lengthy textual content
The testimonials are reliable and prominent
For more information on how your website structure can boost your SEO, click on the link provided here.
10. Keep improving user experience (UX): User experience is the quintessential factor for any website’s performance. Maintain fast loading-time of your site and your visitors will be discouraged to switch over to your competitors’ websites.
11. Provide real value, right here right now: Provide true value to your customers by providing products or services, that are truly of high-quality.
12. Understand your audience: It is utmost important to understand your audience, in order to court business success. Trust on your research data and count on trial-and-error approach to land on the correct design for your website to perform well.
13. Usability more important that aesthetic quotient: It is fairly easy to make a website catchy and beautiful. But, that will never hold your visitors to it for anything more than a few seconds. So, it is more important to stress upon usability than the design of your website. Keep it simple and easy-to-use rather than, making it beautiful and confusing for visitors.
14. It is important to connect your words: Experts from the SEO agency in UK say, as the human brain picks up visual graphics more easily than words, use the word-connect technique to help users flow through your website effortlessly. Suppose, you’ve a call-to-action or a banner that says, “See our buy-one and get-one-free offer.” It will make your visitors expect a page with a title like “Buy-one and get-one-free offer.” Now, if you name that page “Selected discounts,” it will create confusion and ambiguity in their minds. To know more about the common SEO blunders businesses make.
15. Deliver your message first: Your landing page or home page should tell what you do right at the beginning, in necessary details. Otherwise, it will be hard to hold back your potential customers on the website.
16. Follow the correct metrics: It is important to follow the right metrics, whereas people keep following the wrong metrics. For example, traffic is a wrong metric and following high-quality potential leads is the right metric to follow.
17. Appeal to all range of customers: Customers can broadly be divided into three categories, well-informed, oblivious and afflicted. Appeal to all these three categories of customers to generate optimum sales from the website.
18. Keep your focus straight: Whenever a potential customer lands on your site, just stop inviting him or her to unnecessary things like newsletter subscription, read the blogs or follow you on social media. All these secondary objectives should not eclipse your primary goal of making a sale.
19. Go mobile: Go for responsive websites that function smoothly on handheld mobiles. If your website is not mobile-friendly, then you’re bound to lose a lot in terms of both business and revenues.
Checkout your website on these factors and fix the problem.