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Marketing Identity 2016 : Marketing Identity 2016: Brands we love


When Nov 8, 2016 - Nov 9, 2016
Where Smolenice, Slovakia
Submission Deadline Oct 21, 2016
Final Version Due Oct 21, 2016
Categories    marketing   media   branding

Call For Papers

The international scientific conference held annually by the Faculty of Mass Media Communication UCM in Trnava has become a traditional event with support and attendance of mass media communication theorists and researchers as well as media professionals. The goal of the conference is to present and exchange the current knowledge and experience reflecting marketing communication, innovations and trends connected to them nowadays. The lead theme of the conference in 2016 is Brands we love.

Date: November, 8th – 9th 2016
Time: 09.00 am
Venue: Smolenice Castle

Discussion sessions will be divided into the following sections:

Section 1: Corporate Branding
Section 2: Consumer and Branding
Section 3: Media Branding
Section 4: Regional Branding
Section 5: Personal Branding
Peer-reviewed conference proceedings that include selected conference contributions in English will be suggested for database indexation (Web of Science etc).

Deadline for submitting applications and paper annotations: 10th October 2016

Applications as well as paper annotations are submitted via the electronic application form available at or on this site below. In case you encounter any trouble filling and submitting the electronic application form or we can be of any other assistance, please do not hesitate to contact us.

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