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ATM 2016 : The 14th International Conference of the ATM will be held April 8th and 09th, 2016 at Hammamet – Tunisia by the Laboratory Enterprise and Marketing Research (ERMA)

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When Apr 8, 2016 - Apr 9, 2016
Where Tunisia
Submission Deadline Dec 27, 2015
Notification Due Feb 16, 2016
Final Version Due Mar 1, 2016
 

Call For Papers

Call for Papers: The 14th International Conference of the ATM will be held April 8th and 09th, 2016 at Hammamet – Tunisia by the Laboratory Enterprise and Marketing Research (ERMA) of the Faculty of the Economic sciences and Management of Tunis (FSEGT).
Paper submission opening date: November 10, 2015
Paper submission deadline: December 27, 2015

The 14th edition of the ATM conference will be held around the topic of “marketing in times of crisis”. This meeting is open to marketing professionals and will be open to discussion, exchanges of experiments divisions and reflections. It will be also an opportunity to discover the innovative and original problems of marketing and to discuss new trends in the field.
As an indication, the following axes can represent privileged tracks of research:
• • Advertising strategies in times of crisis,
• E-marketing to overcome the crisis,
• Family cocooning and the network,
• Brands Communities
• The resistance of the actors to the business practices
• Trust and food crisis
• New brand strategies
• New methods of consumer loyalty development
• The inbound marketing
• The consumer behavior in times of crisis
• Consumers and Co-creation
• New strategies of distribution
• The crisis of the hardware-discount
• International strategies
• Marketing and innovation,
• Marketing and creation of value
• Evolution of associative marketing
• Ethics and Sustainable marketing…
This list is not exhaustive. Submissions of good quality research meeting these criteria will be accepted for inclusion in the scientific program.

For all the correspondences with the Organizing Committee of the 14th Conference (summaries, communications, etc.):
colloqueatm2016@gmail.com

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