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Social Media 2016 : The 15th IFIP Conference on e-Business, e-Services and e-Society (I3E 2016) - “Social Media: The Good, the Bad, and the Ugly!”


When Sep 13, 2016 - Sep 15, 2016
Where Swansea, Wales, UK
Submission Deadline Mar 15, 2016
Notification Due Apr 30, 2016
Final Version Due May 30, 2016

Call For Papers

The 15th IFIP Conference on e-Business, e-Services and e-Society

I3E 2016

“Social Media: The Good, the Bad, and the Ugly!”

13-15 September 2016

Swansea, United Kingdom



The ubiquity of social media has had a profound effect on the way we communicate and is of significant importance to society and business. Social media tools have helped break down geographical barriers that once restricted communication and have led to an explosion of e-participation, virtual presence, and online communities. Professional benefits of social media include sharing of information, publicity, and giving and receiving support and advice. Consumers have become increasingly empowered to exert an influence on brands through online communities and businesses are able to acquire rapid feedback and garner insight into individual preferences without observer effects. Analysis of social media content via automated techniques and systems can also help to safeguard society from organized crime but such uses remain a delicate issue.

With seemingly endless benefits it is easy to overlook the disadvantages of social media, which are an increasingly important consideration as social media platforms continue to proliferate. Social media has facilitated a loss of ownership and control of content as private, public and institutional domains increasingly overlap. There is a need for careful balancing of professionalism and freedom of speech, to ensure that posts do not cause offence or harm reputations. Other drawbacks include time pressure, plagiarism, misrepresentation, addiction, and negative psychological consequences. While providing a means to protect public safety, social media also provides a means of threatening it and enabling new forms of cyber-crime.

This conference aims to bring together a variety of disciplines and a community for the advancement of knowledge regarding the adoption, use, impact, and potential of social media. To achieve this goal, we invite researchers and practitioners to present their ideas and findings to the 15th IFIP Conference on e-Business, e-Services, and e-Society to be held at Swansea University, UK in 2016. Theoretical and empirical papers employing quantitative, qualitative, and/or critical methods are welcomed.

Topics of submission may include but are not limited to:

Adoption and diffusion of social media
Appropriation and re-appropriation of social media
Blogging and microblogging
Business value of social media and how it can be exploited
Challenges and opportunities of social media
Collaboration and knowledge management using social media
Content and visual marketing using social media
Corporate social networks
Crisis management enabled by social media
Critical perspectives on social media
Crowdsourcing suing social media
Customer engagement and social media
Cyberbullying and trolling
Definition and taxonomy of different types of social media
Disaster prevention using social media
Economic and social effects of social media
Effects of social media on consumer choice
Ethical issues relating to social media
Impact of social media on marketing strategy
Information dissemination
Innovation through social media
Legal issues emerging from social media adoption and use
Managing presence and reputation on social media
Marketing campaigns on social media
Negative impacts of social media use
Personnel recruitment/management and social media
Policy challenges for social media
Political and social protests using social media
Privacy issues with social media
Rigour in social media research
Risks of social media
Sentiment analysis.
Social commerce
Social media and policy consultation
Social media and public governance
Social media best practices
Social media business models
Social media data mining, analytics and intelligence
Social media for B2B marketing
Social media research and theory development
Social media strategy and integration
Social media to support education
Social media, product innovation, and product life-style
Social media, transparency, openness, and anti-corruption
‘Social’ nature of social media
Sustainability of social media
The future of social media (the good/bad/ugly)
User-generated content
Value co-creation using social media


The 15th IFIP Conference will be held at Swansea University’s brand new Bay Campus located on the majestic sweep of Swansea Bay and within easy reach of the vibrant City Centre. As an industrial powerhouse of the 19th century, Swansea and the surrounding areas are rich in history which can be explored in a number of local museums. To the west of the City is the Gower Peninsula where you can find Rhossili Bay voted Britain’s Best Beach and 9th best in the world by TripAdvisors Travellers’ Choice.


Paper Submission: 15 March 2016
Authors Notification: 30 April 2016
Early Bird Registration: 30 May 2016
Conference dates: 13 to 15 September 2016


Authors should submit original, unpublished research papers. All accepted papers will be published in the conference proceedings. Submissions should not be under consideration for any other conference or journal outlet. Authors of selected papers will be invited to submit an extended and revised version of their paper for fast track review and publication in Journal of Enterprise Information Management, Transforming Government: People, Process and Policy, or International Journal of Electronic Government Research. Further information will soon be made available on the conference website


Conference Co-Chairs:

Yogesh K. Dwivedi, Swansea University, UK

MP Gupta, IIT Delhi, India

Marc Clement, Swansea University, UK

Michael Williams, Swansea University, UK

Antonis Simintiras, Swansea University, UK

Nick Rich, Swansea University, UK.

Program Co-Chairs and Co-Editors of Conference Proceedings:

Yogesh K. Dwivedi, Swansea University, UK

Matti Mäntymäki, University of Turku, Finland

M. N. Ravishankar, Loughborough University, UK

Marijn Janssen, Delft University of Technology, The Netherlands

Marc Clement, Swansea University, UK

Emma L. Slade, Swansea University, UK

Nripendra P. Rana, Swansea University, UK

Organisation Co-Chairs:

Michael D. Williams, Swansea University, UK

Nick Rich, Swansea University, UK

Nripendra P. Rana, Swansea University, UK

Emma L. Slade, Swansea University, UK

Vigneswara Ilavarasan, IIT Delhi, India

Arpan Kumar Kar, IIT Delhi, India

G.P.Sahu, MNNIT Allahabad, India

Conference Administrator: Helen Snaith, School of Management, Swansea University, UK

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