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ICBS 2015 : 4th International Conference on Business Servitization


When Nov 19, 2015 - Nov 20, 2015
Where Madrid (Spain)
Submission Deadline Jun 15, 2015
Notification Due Jul 15, 2015
Final Version Due Sep 30, 2015
Categories    service   service engineering   business process   servitization

Call For Papers

Call for Papers ICBS 2015

4th International Conference on Business Servitization (ICBS 2015)
19-20 November, 2015, Madrid, Spain

Servitization is seen as the process of increasing value by adding services to products. It is a means to create value-added capabilities that are distinctive and sustainable over competitors. It is normally configured as a process of innovation as part of the business model of an organization, leading to integrated supply goods and services, improving the satisfaction of customer needs, performance and allowing the generation of competitive advantages.
The addition of service offerings to the portfolio of traditionally product-oriented companies is of growing importance, with innovative new business models underpinning product-service systems. Knowledge-Intensive Business Services (KIBS) and other kinds of advanced business services are increasingly viewed as a vital in keeping manufacturing companies and industrial sectors competitive. In this scenario, the existence of tools, techniques and methodologies for servitization become key issues for the organization, also needing to include service companies in their value chain. This leads to business models which leverage the development of software and other smart services to create novel value propositions and service-type transactions.
Moreover, advanced business services form an increasingly important part of the tertiary sector of economies, and they also gain leverage power with regard to the primary, secondary and quaternary economic sectors.
In that sense, ICBS has been a conference traditionally targeted to business professionals and researchers. However, knowing the impact of IT in servitization, we have broadened the scope of the conference to incorporate the knowledge and experience of researchers and professionals from the IT community in this domain. In this edition, we also aim at discussing works related to the influence of engineering (designing, implementing, deploying, transforming, evolving, etc.) IT in servitization processes but also the consequences of the servitization of IT companies and departments.

Conference Subjects
The conference will inherit the current research of international academic community on the emerging field of servitization, which not only focus on the theoretic developments, but also pay attention to practical applications of the methods and techniques. Through this conference, participants will share the latest research findings and practical experiences and exchange their innovative ideas.

Topics of interest mainly include, but not limit to:

* Theories underpinning servitization strategies
* Servitization as a complement for existing strategies
* Servitization and Customer Relationship Management, customer value perception and client satisfaction
* Servitization, sustainability and product design.
* Implications of servitization in business models
* Servitization and supply chain management
* Servitization processes and organizational performance indicators
* Strategic Services Management
* Service Operations Management
* Service System and Service Network Design
* Service Innovation Management
* Advanced business services and practices of/for servitization
* Organizational change processes and models related to the implementation of servitization practices
* Impact of advanced business services, servitization and business model innovation practices for the competitiveness
* KIBS and servitization and Factories of the Future and Advanced Manufacturing development strategies
* Servitization in SMEs and regional development
* Human factors of servitization
* Development of methods and indicators to measure and assess quantitatively the degree of servitization
* Service Information Systems
* IT's for engineering servitization processes
* Tools and toolkits for engineering servitization processes.
* Model-Driven Engineering approaches for servitization.
* Migration and modernization of IT systems supporting servitized business processes and models.
* Development of smart services for servitized business processes and models.
* Business models and processes for the Servitization of IT companies
* Business Architectures from a service-oriented perspective
* Enterprise Architectures from a service-oriented perspective
* Service architectures for servitization
* Service-oriented architectural patterns and styles

Other relevant works on theory and application of management and IT are welcomed, especially successful case studies in the above topics.

Meeting Venue
The meeting venue is arranged in Madrid, Spain. At least one of authors must register and participate in the meeting once a paper is accepted. For more information concerning the meeting venue, please visit website:

Important Dates
Deadline for introducing extended abstracts (max 1000 words): June 15, 2015
Notification of acceptance: July 15, 2015
Deadline for full papers: September 30, 2015
Date of conference: 19-20 November 2015

Paper Submission Guidelines
Manuscripts must be submitted electronically through the EasyChair system: (
Full Paper Template: Name_Servitizationpaper
Full papers should adhere to the basic guidelines outlined in the ‘Full Paper Template’ provided via the above link. Papers can be submitted in either Spanish or English, but all presentations must be given in English.

The book abstract will be published in PDF with ISBN in the Webpage of the conference.
Contact for paper submission: E-mail:

Conference Chair
Dr. Mª Luz Martín Peña (Rey Juan Carlos University)
Dra. Esperanza Marcos (Rey Juan Carlos University)

Program chair
Dra. Eloísa Díaz Garrido (Rey Juan Carlos University)
Dra. Valeria de Castro (Rey Juan Carlos University)

Organization chair
Dr. Marcos López Sanz (Rey Juan Carlos University)

President of the scientific Committee:
Dr. Ferran Vendrell (University of Birmingham)

Scientific committee:
Dr. Tim Baines (University of Aston)
Dr. Oscar Bustinza (University of Granada)
Dr. Glenn Parry (University of the West of England)
Dr. Mª Luz Martín Peña (Rey Juan Carlos University)
Dr. Daniel Arias (University of Granada)
Dr. Ali Bigdeli (University of Aston)
Dr. João Falcão e Cunha (Universidade do Porto)
Dr. Bart Kamp (Orkestra and Deusto Business School)
Dr. Mike Papazoglou (European Research Institute in Service Science)
Dr. Jorge Sanz (IBM, National University of Singapore)
Dr. Pep Simó (Universitat Politecnica de Catalunya)
Dr. Jim Sphorer (IBM)
Dr. Ernest Teniente (Universitat Politècnica de Catalunya)

Organization committee:
Dr. Juan Manuel Vara (Rey Juan Carlos University)
Dra. Luisa Reyes (Rey Juan Carlos University)
Dra. María José Pinillos (Rey Juan Carlos University)
Dra. Isabel Soriano (Rey Juan Carlos University)
Cristina Cachón (Rey Juan Carlos University)
Dra. Cristina García (Rey Juan Carlos University)
Dr. José María Sáncher (Rey Juan Carlos University)
Dr. Santiago Leguey (Rey Juan Carlos University)

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