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IJCRMM 2010 : International Journal of Customer Relationship Marketing and Management

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Link: http://www.igi-global.com/ijcrmm
 
When N/A
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Abstract Registration Due Jan 6, 2009
Submission Deadline TBD
 

Call For Papers

Call for Papers:
The Editor-in-Chief of the International Journal of Customer Relationship Marketing and Management (IJCRMM) would like to invite you to consider submitting a manuscript for inclusion in this scholarly journal. The following describes the mission, the coverage, and the guidelines for submission to IJCRMM.
Mission

The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically analyze real-life situations with the objective of identifying good practice in the implementation of CRM approach and its effect on customer behavior.

Coverage

Topics to be dicussed in this journal include (but are not limited to) the following:


B-to-b marketing
B-to-c marketing
C-to-c marketing
CRM and customer trust
CRM and customization
CRM and personalization
CRM capabilities
CRM components
CRM implementation models
CRM in financial services
CRM in health care services
CRM in hospitality, tourism, leisure, and events management
CRM software
CRM strategies
Customer behavior
Customer relationship management
Customer loyalty
Customer retention
Customer satisfaction
Database marketing
Enterprise resource planning (ERP)
Measuring CRM performance
Mobile CRM
Online customer relationship marketing
Online community management
Online consumer behavior
Performance measurement
Relationship marketing
Sales force automation
Supply chain management (SCM)
Total customer relationship management (TCRM)
Web CRM
Manuscript Submission
All submissions and inquiries should be directed to the attention of:

Riyad Eid
Editor-in-Chief
International Journal of Customer Relationship Marketing and Management
Email: riyad.eid@wlv.ac.uk or riyad.eid@gmail.com

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