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ictrb 2015 : International Conference on Retailing & Branding


When Feb 19, 2015 - Feb 20, 2015
Where Chennai
Submission Deadline Nov 30, 2015
Final Version Due Dec 30, 2015

Call For Papers

The papers should be the original work of the author, which was not presented, published or accepted for presentation in any form. Margins -1 inch on all sides, Font- Times New Roman, Font, Size 12 regular, Spacing1.5”. Title page: Full name of the author(s), designation, affiliation, and Title of the Paper, address for communication with email and mobile number. Full paper should include an abstract in 250 words with at least 5 key words and reference. The author and co-author should register separately. All papers received will be put through a blind review process. The papers should be sent to The maximum length of the paper should not exceed 6 pages excluding cover page. A seminar volume consisting of selected papers will be published with ISBN Number

Topics :

Emerging Retail Scenario
Retail marketing
Retail Analytics
Consumer Insights
Consumer Perception
Retail Channels
Supply Chain Management
Logistic Management
Multi Channel Retailing
Service Quality
Service Marketing
CRM in Retailing
HRM in Retailing
M-Commerce, F-Commerce, S-Commerce, E-Commerce in Retailing and Branding
Retail Environment
Technology in Retailing
Online/Offline Retailing
Brand Management
Brand Building
Brand Strategy
Multi Brand Retailing
Single Brand Retailing
Global Branding
Global and Cultural Marketing
Managing Brands in the online /offline environment
Regulatory Framework
Foreign Direct Investment in Retailing
Organised vs. Unorganised Retailing

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