Conference Theme:
Emerging markets and their emergence is one of the most important trends in this age of globalization. In just a matter of few years, billions of citizens across the world are transforming their lives from unprivileged to modern consumer lifestyles. This remarkable revolution is very much evident in emerging economies than anywhere else in the world. Yet this revolution offers some tough challenges of culture conflict, intense competition, dynamic market place and conformance to environmental and social standards. In the early stages of our discipline focus was more on developed markets, while it is now well-accepted that further development depends on extending our research to emerging markets, where the majority of humankind resides and where 50% of the world’s economic activity will take place within the next two decades.
Of late researchers and practitioners from diverse discipline are focussing their attention to understand emerging markets. These research questions the generalizability and assumptions of theories that traditionally have informed management scholarship and business practice. This is because of the fact that emerging markets represent significant deviations from the theories originated in and for the developed markets. The assumptions were focused on cosmopolitan, high-income and industrialized countries which need to be adapted to relatively orthodox, low income and developing nations. Therefore the questions in hand are: Do our existing theories generalize to the diverse, rapidly changing, and very different contexts of emerging markets? Can emerging market theories already developed are ideal and sufficient to provide new insights? and many more such questions….

This international conference on “Business Paradigms in Emerging Markets” will attempt to answer the above issues and concerns by bringing together distinguished panels of speakers, management experts and thought leaders from around the world to debate and discuss theory and practice in emerging markets.

Conference Objectives:
1. To provide a special forum to present and discuss research in business and interdisciplinary area in the framework of and pertinent to Emerging Markets.
2. To facilitate sharing management and related research based knowledge among academicians and practitioners.

This will be achieved through multi-disciplinary research-based idea generation and discussions. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide.

The research papers should broadly address the conference theme and issues related to emerging markets. Academicians and management professionals who are from such countries and those working on this theme in other parts of the world are encouraged to contribute new ideas, concepts, and paradigms.

Key Subtheme areas:
Marketing Paradigms in Emerging Markets - Consumer Behaviour, Branding in emerging markets, Retailing, Supply Chain Management, Services Management, B2B, Managing Sales & Distribution, Marketing Research & Applications, Marketing communication & promotions, Environmental & Ethical Marketing, Advanced Marketing Analytics, Customer Relationship Management and Marketing Challenges in emerging markets.

Managing Finance & Banking in Emerging Markets - Managing Mergers & Acquisitions, Portfolio design & management, Managing & mitigating stock market volatility, Investor Relations & Education, Corporate Finance & Taxation, Financial Services, Swap, Options & Futures, Financial Institutions, Instruments and Markets, International finance, Insurance and Risk Management, Project Planning and Appraisal and Financial issues and Challenges in emerging markets.

Commercial and non-commercial banking, Banker-Customer Relationships, Risk profiling of financial systems; International financial markets, Investment planning and capital adequacy, Cash management, Business risk and profitability planning; International banking and country risk assessment, Banking Sector Reforms, Banking Technology.

Human Resource Management in Emerging Markets - HR Interventions, Emotional Intelligence, Employee Empowerment, Employee Engagement, Performance Management, Employee Relations, Talent Management, Work-life Balance, Quality of Work-life, Human Resource Information System & Human Resource Management Challenges in emerging markets.

Business Analytics & Information System - Computational and Artificial Intelligence, Data warehousing and data mining, Computer Architecture, Advanced Database, Computer Networks, Data Management, Data Communication and Networking, Virtual Reality, Mobile Computing, ERP and supply chains; CRM, Fuzzy, neural, evolutionary approaches ,Multivariate data visualisation, Human-computer interaction, Internet standards/protocols, Wireless Technology.

Emerging Economies & their Economics - Sustainable Growth and Economic Development, Applied Econometrics and Modelling, Shifts and Trends in Development Economics, Global Economic Crisis and its aftermath, Emerging Economies and Green Economics, Policy Reforms and Regulatory Compliances, FDI in Emerging Economies, PDS, Public Finance and Macroeconomics.

Entrepreneurship & Innovation in Emerging Markets - Emerging trends in Entrepreneurship and Innovation, Role of Entrepreneurship and Innovation in Emerging economies, Challenges in Entrepreneurial Finance and Venture capital, International Entrepreneurship, Green Innovation and Inclusive Growth, Entrepreneurial Education and Sustainability, The Gender and Diversity in Entrepreneurship, Outsourcing Of innovation.

Managing Intellectual Property in Emerging markets - Rationales and Paradigms in the role of IPR, IP protection, policies & best practices, Innovation process management, Promoting the use of IP Instruments by SMEs, Technology Licensing, Standardization and pooling through IPR, Copyrights & Trademark related issues.

Managing Agribusiness in Emerging Markets - Emerging trends in rural service sector, Agribusiness Nexus, Risk analysis in Agribusiness, Agri-Commodity Value Chains, Agri projects funding, Issues and Challenges, skill development in Rural Service Sector, Technologies for Agri Business, Technical constraints, Governance issues in Agri-development, Innovation in Delivery of credit and insurance.

We welcome papers and posters on a wide variety of topics that address issues of importance to managers, marketers, consumers, and policymakers. All papers will be reviewed by respected scholars in a double-blind review process. Full papers or extended abstracts may be published in the proceedings. Researchers can submit extended abstracts for presentation in the poster sessions.
Please log in to the website icbpem.nitrkl.ac.in for uploading your paper or you can also mail your abstract or full paper to icbpem@nitrkl.ac.in.