Call for Papers

PACIS 2014 – 18th Pacific Asia Conference on Information Systems (PACIS 2014)
Chengdu, China, Jun 24-28, 2014

Conference Track: Social Media and e-Commerce

We invite submissions of high-quality completed research or research-in-progress papers for the Social Media and e-Commerce track at the 18th Pacific Asia Conference on Information Systems (PACIS) to be held in Chengdu, China on Jun 24-28, 2014.

Electronic commerce has long been a domain of interest among Information Systems scholars, with numerous studies on technical, behavioral, and organizational issues associated with all aspects of e-commerce. Recently, this topic has received renewed and increasing attention from both practitioners and scholars due to the continual emergence of social media. The growing popularity of social media platforms, such as Facebook, YouTube, Twitter, Foursquare, Pinterest, and WeChat, has opened huge opportunities for new business models in electronic commerce. These platforms rely on individual users for content generation and sharing. Consumers thus can easily obtain product or service information from external and networked sources, whereas companies are also able to leverage social media to reach potential customers, increase brand awareness and expand their market.

Social media not only provides a perfect place for businesses to connect with their customers, but also raises a variety of new issues for e-commerce scholars to develop new knowledge in this field. Owing to the ubiquitous nature of social media, it is necessary to understand issues in relation to the role and value of social media in the e-commerce context, such as how it impacts customers’ search mode and purchase intention, what changes it may bring about to marketing strategies and customer service, which factors that have not been well-explored in traditional e-commerce research may become important in social commerce, etc. We especially encourage submissions that are grounded on multiple disciplines and demonstrate innovative ways to examine this newly emerging phenomenon.

The aim of this track is to provide a forum for the exchange of research ideas and best practices related to social media and e-commerce. We invite submissions from scholars and professionals in all disciplines. This track is open to all types of research methodologies (e.g., conceptualization, theorization, survey, experimentation, case study, action research, simulation, grounded theory, etc.). Both full research papers and research-in-progress papers are welcome.

Possible topics of interest include (but are not limited to):
 New business and revenue models created by social media
 The adoption, usage and impact of social media on customer and business
 Social media in e-marketing
 Consumer behavior in social commerce
 Social media in customer relationship management
 Social media in supply chain management
 Mobile commerce on social networking sites
 Social media and value co-creation
 Trust, privacy and security management in social commerce
 Collaborative innovation via social media
 Technological issues related to social commerce
 Data mining and living analytics in social media
 Legal, ethical, cultural, and managerial issues involved in social commerce
 Other topics related to social media and electronic commerce

Submit your manuscript before 3 March 2014 at: http://pacis2014.org/initial.php

Important Dates:
Submission deadline: 3 March 2014
Acceptance notification: 20 April 2014
Final version due: 1 May 2014

Track Co-Chairs:
Xiao-Liang SHEN
Wuhan University, P.R.C.
Email: xlshen@whu.edu.cn

Matthew K.O. LEE
City University of Hong Kong, Hong Kong
Email: cbmatlee@cityu.edu.hk

Christy M.K. CHEUNG
Hong Kong Baptist University, Hong Kong
Email: ccheung@hkbu.edu.hk