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2nd ICOM 2014 : 2nd International Conference on Marketing 2014


When Feb 25, 2014 - Feb 26, 2014
Where Colombo, Sri Lanka
Submission Deadline TBD
Final Version Due Nov 30, 2013
Categories    marketing   mangement   sri lanka   branding

Call For Papers

Call for Papers- ICOM 2014

International Conference on Marketing
-Inspiring marketers for better future
25-26 February 2014
Sri Lanka

The ICOM 2014, offers a valuable opportunity to network with colleagues from many countries who share the same goals. Academicians and professionals in Marketing Management are invited to participate in this 2nd International Conference on Marketing 2014

Session themes for the conference cover a rich and diverse range of research topics. We hope these sessions will bring researchers from across the globe together to discuss broad questions of common interest and provide a platform to establish relationships with new colleagues. You will be enlightened with innovative ideas and solutions at ICOM 2014

The upcoming ICOM 2014 conference covers, but not limited to the following areas

B2C and B2B marketing

• Managing business-to-business customer relationships
• Managing business-to-customer relationship
• Establishing corporate trust and credibility
• New consumer capabilities
• Business marketing and supply chain
• Institutional and government markets
• Consumer neuroscience
• Delivering customer values and shareholder values
• Creating customer value, satisfaction, and loyalty
• Customer databases and database marketing
• Consumer behaviour and consumer's trend for the future
• Creating shareholder value, satisfaction and involvement

Building strong brands and brand crisis

• 21st century branding
• Crafting the brand positioning
• Building, measuring and managing brand equity
• Brand portfolios and brand extension
• Brand crisis
• The future of brands
• Does a brand influence society
• Successful brands and failed brands
• Co-created brands
• Brand equity
• Brand identity formation

Integrated marketing communication strategy

Designing and managing integrated marketing communications
Celebrity endorsements/buzz marketing
Managing mass communications
Managing personal communications
Analysing environment and strategy formation
Analysing macro environment and micro environment
Competitor analysis and competitive strategies
Media convergence and its strategic implications

International marketing and global marketing research

• Marketing to cultural market segments
• Developed vs developing markets
• Regional economic integration and trading agreements
• Using a global web Strategy
• Form of foreign involvement in international businesses
• Establishing global service brands
• Trends, opportunities and challengers in global market place
• Marketing research and future challengers
• pros and cons of online research
• Global market research challenges
• Trends and new techniques

Social marketing and social media

• Debates and deconstruction of social marketing
• Corporate social responsibility and the responsible marketer
• Sustainable marketing
• Challenges of social marketing
• Socially responsible marketing and ethical marketing practices
• Corporate benefit and perspective of social marketing
• Cases of social marketing
• Social marketing campaigns and its impact on society
• Green marketing
• Non profit marketing

Designing and managing services

• Managing service quality and customer expectations
• Marketing strategies for service firms
• E-services and E-service challengers
• Improving service differentiation, quality and productivity
• Improving customer support services
• Service characteristic and overcoming challengers
• Internal marketing, external marketing and interactive marketing

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