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WSM 2013 : World Social Marketing Conference Toronto 2013


When Apr 21, 2013 - Apr 23, 2013
Where Toronto, Canada
Submission Deadline Oct 8, 2012
Notification Due Dec 10, 2012
Categories    social marketing   marketing   behaviour change   social change

Call For Papers

The Mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in social marketing, as well as increase the efficiency and effectiveness of social marketing practice at both operational and strategic levels.

The World Social Marketing Conference will be held at the Westin Harbour Castle, Toronto, 21 – 23 April 2013. The hotel is in the heart of downtown Toronto. The venue for the World Social Marketing Conference has the best of both worlds - the peaceful beauty of the lakefront and easy access to the bustling centre of Toronto, Canada's most cosmopolitan and richly diverse city.

The World Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All manuscripts will be blind peer reviewed.

The submission deadline is October 8, 2012. Submit all documents electronically via the WSM submissions portal

Abstracts should demonstrate the application of social marketing in promoting social good. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related to: important current social issues, innovation and promoting the application of social marketing. Preference will be given to those submissions that clearly demonstrate the application of social marketing principles and to submissions that address one or more of the topic areas that are being emphasised at the 2013 World Social Marketing Conference:
3.Children & young people
5.Public Transport
9.Social engagement
10.Developing world issues

Notification of acceptance will be made no later than 10 December 2012. You will receive an automated electronic confirmation of your submission. If you do not receive confirmation please email

Manuscripts in their final stages should be submitted as competitive papers. Manuscripts representing work that is still in its formative stages should be submitted as working papers. Long abstracts will be considered for review.

Papers must not exceed 5, double spaced pages, including text, references, figures and tables. Font must be Arial pt.12. Papers not adhering to these guidelines will be returned.

Oral presentations will be made to groups of up to 50 people. 25 minutes will be allotted to each presentation, followed by audience discussion. Poster presentations will be made during planned sessions for poster viewing and all networking refreshment and lunch breaks. Additional time will be made for poster presentations at the welcome drinks reception and conference networking party

Manuscript submissions should adhere to the following format:
1.Title of manuscript or special topic session
2.Authors'/participants' names, affiliations, and positions (author/participant identification does not appear again).
3.Begin body of manuscript or special topic session proposal

If you have further questions please contact the conference office please email

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