posted by user: confernce_ibai || 4683 views || tracked by 25 users: [display]

DMM 2013 : Workshop on Data Mining in Marketing

FacebookTwitterLinkedInGoogle

Link: http://www.2013.data-mining-forum.de/w_marketing.php
 
When Jul 19, 2013 - Jul 19, 2013
Where New York
Submission Deadline Mar 20, 2013
Notification Due Apr 30, 2013
Final Version Due May 12, 2013
Categories    data mining   compute science   e-marketing   data warehousing
 

Call For Papers

Call For Papers
Workshop on Data Mining in Marketing DMM'2013

July 19, 2013, New York/ USA

Workshop Chair

Petra Perner, Institute of Computer Vision and applied Computer Sciences, IBaI, Germany

The scope of the Workshop

In business environment data warehousing - the practice of creating huge, central stores of customer data that can be used throughout the enterprise - is becoming more and more common practice and, as a consequence, the importance of data mining is growing stronger. Data mining allows indeed to extract the most important information from such vast data and to uncover previously unknown patterns that may be relevant to current business problems, thereby helping business managers to transform data into business decisions.

In marketing data mining has several and profitable applications. It can help to identify market segments containing customers with high-profit potential, and then build campaigns that favorably impact their behavior; to detect customers dissatisfied and ready to leave, and then align campaigns more closely with their needs; to outline profiles of prospective customers, and then increase the response rates of the acquisition campaigns, and so on.

The goals of this workshop are to:

- to provide a forum for identifying important contributions and opportunities for research on data mining as it applies to marketing
- to promote the systematic study of how to apply data mining to marketing
- to show case applications.

Topics of interest include (but are not limited to):

- Applications in Marketing
- Methods for User Profiling
- Mining Insurance Data
- E-Markteing with Data Mining
- Logfile Analysis
- Churn Management
- Association Rules for Marketing Applications
- Online Targeting and Controlling
- Behavioral Targeting
- Juridical Conditions of E-Marketing, Online Targeting and so one
- Controll of Online-Marketing Activities
- New Trends in Online Marketing
- Aspects of E-Mailing Activities and Newsletter Mailing

Submission Requirements

Paper will be published in the workshop proceedings by ibai-publishing. PostScript (compressed and uncoded) or PDF paper submissions should be haved a maximum of ten pages.

Please submit the electronic version of your camera-ready paper through the CMS-system.

Important Dates

Submission Deadline: March 20th, 2013
Notification Date: April 30th, 2013
Camera-Ready Deadline: May 12th, 2013
Workshop date: July 19th, 2013

Related Resources

AusDM 2018   Australasian Data Mining Conference
KDD 2018   Knowledge Discovery and Data Mining Conference
KES 2018 PR-TAC 2018   KES Invited Session on Pattern Recognition: Trends, Applications and Challenges
MLDM 2018   14th International Conference on Machine Learning and Data Mining MLDM 2018
ICDIM 2018   Thirteenth International Conference on Digital Information Management (ICDIM 2018)
ICDM 2018   18th Industrial Conference on Data Mining ICDM 2018
ICSMM 2018   International Conference on Social Media Marketing
INISTA 2018   IEEE International Conference on Innovations in Intelligent SysTems and Applications
IEEE TETCI 2018   IEEE Transactions on Emerging Topics in Computational Intelligence Special Issue on Computational Intelligence in Data-Driven Optimization
TIST Special Issue 2018   ACM TIST Special Issue on Advances in Causal Discovery and Inference