CALL FOR PAPER/ SPECIAL SESSION

BLOCKCHAIN & CRYPTOCURRENCY CONFERENCE (B2C' 2025)
Innsbruck, Austria | 25–27 November 2025
https://b2c-conference.com/#vbid-5d8ab55a-lw9d5f4w
SPECIAL SESSION THEME
Marketing in the Decentralized Age: Blockchain-Driven Innovations in Advertising, Branding, and Consumer Engagement
Blockchain technology is revolutionizing how marketers interact with audiences, build brand trust, and deliver personalized campaigns. This special session explores how decentralized technologies—NFTs, Web3, smart contracts, metaverses, and cryptocurrencies—are reshaping marketing, branding, and consumer engagement in the digital age.
We welcome academic papers, industry case studies, and visionary perspectives on blockchain-powered marketing strategies and real-world applications. Please mention Special Session title "Marketing in Decentralized Age" in the upper right corner of the paper in the 'Topic' field. Please see the template, http://b2c-conference.com/guide-for-authors.html
Topics of Interest (Special Session)
• Tokenized loyalty and rewards systems
• Blockchain-based consumer data management
• NFTs for community building and branding
• Gamified on-chain consumer engagement
• Cryptocurrency and consumer behavior
• Cross-platform digital identity systems
• DAO-led marketing and brand storytelling
• Consent-driven advertising and data sovereignty
• Smart contracts in affiliate marketing
• Transparent, fraud-resistant ad tech
• Virtual assets for brand positioning
• Decentralized marketplaces and metaverses
• Web3-to-Web2 platform interoperability
• Ethical/legal implications of blockchain marketing
• Case studies: FinTech, NFT brands, crypto exchanges, DAOs
• Innovation in DeFi, GameFi, SocialFi marketing
• Blockchain-native audience building strategies
Special Session Chair
Prof. Dr. Archana Shrivastava
Jaypee Business School, JIIT Sector 62, Noida, India
📧 archanashri07@gmail.com
Topics of Interest (General Conference)
• Blockchain theories, applications and evolution
• Blockchain-based protocols and algorithms
• Smart contracts and distributed ledgers
• Consensus and fault tolerance mechanisms
• Optimization of blockchain performance
• Integration with emerging technologies
• Peer-to-peer networks
• Cryptography techniques
• Blockchain security and privacy
• Cryptocurrency and digital currency
• Exchanges, mining, and trading
• Risk management in crypto finance
• FinTech and DeFi
• NFTs, Web 3.0, and Metaverses
• Fraud detection and financial crime prevention
• Legal and ethical aspects of blockchain
• Regulation, law enforcement, and compliance
• Business models and blockchain economics
• Case studies: adoption, attacks, forks, scams, policies
Important Deadlines
Activity Date
Submission of 2-page extended abstracts 1 August 2025
Notification of acceptance 15 September 2025
Registration deadline 10 October 2025
Camera-ready submission 25 October 2025

Submission and Details:
Visit the official website: https://b2c-conference.com/#vbid-5d8ab55a-lw9d5f4w