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ACM TiiS 2011 : ACM TiiS special issue on Personalization and Persuasion


When Feb 15, 2011 - Feb 15, 2011
Where global
Submission Deadline Feb 15, 2011
Notification Due May 15, 2011
Final Version Due Nov 1, 2011
Categories    personalization   persuasion

Call For Papers

Subject: ACM TiiS special issue on Personalization and Persuasion

Call for Papers

Special Issue of the
ACM Transactions on Interactive Intelligent Systems

Main submission deadline: February 15th, 2011


Personalized systems aim to enhance users' experience by taking
into account the individual user's interests, needs, or other
relevant properties. Systems based on persuasive technologies aim
to modify users' attitudes, motivation, intentions, or behavior
through persuasion and social influence. The coupling of
personalization and persuasion has great potential to enhance the
impact of both types of technology.

Most persuasive applications employ a "one-size-fits-all"
approach to persuasive delivery, but their impact can be
increased if characteristics of users are taken into account
(e.g., their preferences for particular forms of persuasion).
Similarly, the acceptance and effectiveness of personalization
(e.g., recommendation of interface adaptations) may be increased
if it is supported with state-of-the-art persuasive technology.

This special issue invites submissions in the intersection of the
areas of personalization and persuasion, which examine some
combination of these two types of technology. Such combinations
can be realized in a variety of domains and applications: from
natural language techniques for personalized generation of
persuasive content through persuasive explanations in recommender
systems and e-commerce services to personalized and persuasive
aspects of user interfaces and application functionalities.

The dimensions listed below indicate the range of work that is
relevant to the special issue.


Relationships Between Persuasion and Personalization:

- Personalization in the service of persuasive technology
- Persuasive technology in the service of personalization
- ...

Ways in Which Personalization Can Enhance Persuasion:
- Automatic matching of persuasive techniques to particular
- Tailoring of persuasion to the user's current context
- ...

Forms of Personalization That Can Be Enhanced With Persuasive

- User interface adaptation, recommendation, personalized
content generation, personalized information presentation or
visualization ...

Application Domains:

- E-commerce, e-learning and intelligent learning environments,
multimedia, user support, cultural heritage, health care, ...


- Web-based systems, mobile systems, smart environments,
pervasive/wearable computing , ...

Aspects of Personalized Persuasive Systems:

- Advances in either personalization or persuasive technology
required by their combination
- User experience: explanation, privacy, ethical issues,
predictability, and user control
- Evaluations in research or practice


- Shlomo Berkovsky begin_of_the_skype_highlighting end_of_the_skype_highlighting, CSIRO, Australia
- Jill Freyne, CSIRO, Australia
- Harri Oinas-Kukkonen, University of Oulu, Finland


- By February 15th, 2011: Submission of manuscripts
- By May 15th, 2011: Notification about decisions on initial
- By August 15th, 2011: Submission of revised manuscripts
- By October 15th, 2011: Notification about decisions on revised
- By November 1st, 2011: Submission of manuscripts with final
minor changes
- Starting December, 2011: Publication of the special issue on
the TiiS website, in the ACM Digital Library, and (shortly
afterward) as a printed issue


Manuscripts will be submitted via the ScholarOne Manuscripts site
of the ACM Transactions on Interactive Intelligent Systems
(TiiS). All necessary information will be found in the
instructions for authors at


TiiS (pronounced "T double-eye S") is a new ACM journal for
research concerning interactive systems that make use of some
form of machine intelligence. TiiS's editorial workflow and
infrastructure include innovations designed to ensure journal
quality at conference speed. For detailed information, see

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