posted by organizer: wwtpcsuper || 3414 views || tracked by 7 users: [display]

U2BigData 2020 : User Understanding from Big Data Workshop - in conjunction with IEEE Big Data 2020


When Dec 10, 2020 - Dec 13, 2020
Where Atlanta, GA
Submission Deadline Oct 31, 2020
Notification Due Nov 9, 2020
Final Version Due Nov 20, 2020
Categories    user research   big data   machine learning   data science

Call For Papers

Scope of the Workshop
This accepted workshop is to gain insights on how big data methodologies can be enhancing user understanding in the world of technology. The accepted papers will be presented in the workshop and be included in the workshop proceeding of IEEE Big Data Conference 2020.

Call for Papers
The availability of massive amounts of data has driven significant progress in the field of AI, in particular, data driven methods to understand human behavior has been an emerging topic in social science and human studies. Most internet companies need to leverage user level data from different sources to understand how users interact with their products in various scenarios and contexts. Quantitative techniques would increase generalizability of research conclusions regarding user mental models to provide frameworks for user understanding. On the other hand, large scale data can be critical to customize approaches in gaining user traction, improve user experience and monetization for different user groups. We’ve seen tremendous applications in this space, including but not limited to recommendation, marketing, online experiments, to name just a few. Fundamental understanding also requires methods such as statistical sampling, data visualization, funnel analysis, experimental design, causal inference etc.

This workshop aims to provide a platform for researchers from related fields to exchange ideas on how to use data-driven technologies for better user understanding through data analytics & modeling, experimental design and user research. The workshop will focus on both theoretical and practical challenges. Furthermore, it will place particular emphasis on algorithmic approaches in the context of learning, optimization, decision making, fairness and data privacy that raise fundamental challenges for existing techniques.

Perspective and vision papers are also welcome. Finally, the workshop welcomes papers that describe the public release of privacy-preserving datasets that the community can use to solve fundamental technical problems of interest in user understanding.

The topics for the workshop including but not limited to:

User targeting and segmentation
Sampling methods in user research studies
Survey methodology in user understanding
Data utilization in Eye-tracking data
Feedback loop to improve user experience
Metrics and logging to describe user behaviors and experiences
Data-driven methodology in design thinking
Online, offline experiments and other causal inference methods
Hierarchical modeling in user understanding
Active learning in user success
Fairness in user research
Data model as framework of user mental models
Data driven user pain points discovery and solutions
Integrate qualitative and quantitative in user insights mining
Data visualization in user journeys and experiences mapping
Data integration in product development cycle
Privacy and data protection in user research

Related Resources

PAKDD 2021   Pacific-Asia Conference on Knowledge Discovery and Data Mining
CCBD--Ei Compendex & Scopus 2021   2021 The 8th International Conference on Cloud Computing and Big Data (CCBD 2021)--Ei Compendex & Scopus
ICDM 2021   21th Industrial Conference on Data Mining
ML_BDA 2021   Special Issue on Machine Learning Technologies for Big Data Analytics
MLDM 2021   17th International Conference on Machine Learning and Data Mining
ITAS--EI Compendex, Scopus 2021   2021 Information Technology & Applications Symposium (ITAS 2021)--EI Compendex, Scopus
CBDA 2021   2nd International Conference on Big Data
CCBD--Ei & Scopus 2021   2021 The 8th International Conference on Cloud Computing and Big Data (CCBD 2021)--Ei Compendex & Scopus
SCOPUS-3CE 2021   2021 Asia Conference on Communications and Computer Engineering (3CE 2021)