Call for Papers

Special Issue: Technological Impacts on Market Attitudes and Behaviors

Guest Editors:
Paul Baines, Cranfield University, UK

Original research and review manuscripts are invited for a forthcoming special issue of Psychology & Marketing that will explore the impact of technology on market attitudes and behavior. Technology has had a profound effect on twentieth century society world-wide. In the twenty-first century, we are living through a further profound change, caused by the development of the internet and its associated technologies. These technologies have substantially altered the way we do business in new and exciting ways. This issue is therefore intended to provide new psychological perspectives into the practice and theory of how technology interacts with opinions, attitudes, beliefs and behaviors in different markets. Markets here might constitute social, public, political, business-to-business or
consumer markets.

A non-exhaustive list of suggested topics follows:

- The relative importance of public opinion versus consumer opinion as mediated by social media and other digital technologies.
- The relative effects of different forms of advertising, particularly digital advertising, on customer cognitions and behaviors.
- The rise of social media movements associated with social, political, and commercial marketing campaigns.
- Differences in attitudes and behaviors of customers using e-commerce versus m-commerce platforms.
- The production, spread, and dissemination of rumors and conspiracies against companies, products and persons across the internet and other digital technologies and their relative effects.
- The psychological effects of being part of a brand community and its relative influence, if any, on purchase behavior.
- How anonymity online affects consumer behavior, including customer behavior in so-called ‘dark markets’.

Manuscripts may contain a maximum of 50 double-spaced pages (including all figures, tables, references, and appendices) and must be received in electronic form (Microsoft WORD) no later than December 31st, 2015. Citations and references must be in APA style.

Submit manuscripts and all correspondence related to this special issue to Paul Baines (paul.baines@cranfield.ac.uk) with a copy to Rajan Nataraajan (pmeditor@auburn.edu).