Social media exemplifies how, with all new technology, we see the evolution of both intended and unintended consequences of its use. Organizations, both for-profit and not-for-profit, are trying to grasp the impact of those technologies on their business and learn how to leverage these technologies for positive business outcomes. Individuals are able to reach out to others around the world, effect change and even organize social movements. Phenomena such as cyberbullying, sex trafficking, and cyber-sexploitation of youth have also occurred.

This track invites papers that examine both types of consequences of social media in today’s society. These consequences may reverberate with individuals, groups, businesses, countries or even society as a whole.

Potential topics include, but are not limited to:
• Issues and challenges of using social media to enhance organizational processes
• Case studies of social media being used in organizations
• Understanding the value-add afforded by social media
• Strengthening customer relationship management through social media use
• Leveraging social media connectivity to improve organizational social responsibility
• Role of social media in online education
• Human resource’s use of social media in employment processes
• Employee use of social media on the job
• Identifying cyberbullies in social media
• Exploring consumer views of organizations’ use of social media
• Training today’s business students to be good stewards of their social media