Research Challenge:

Collaborative value creation builds on orchestrated social action among the different stakeholders involved. In service innovation, joint value creation calls for specific network leadership and resource integration capabilities, because advanced service entails complex configurations of people, technologies, organizations, and shared information. Hence, mutually beneficial outcomes may be difficult to achieve within such configurations through traditional approaches to innovation.

Previous research in service has emphasized the cocreation of value. It has improved our understanding of the constituents of value in both business and consumer settings. However, the cocreation of value becomes more complex as the number of participants in the cocreation activity increases. Therefore, we would like to encourage you to submit research articles on collaborative value creation in service to this special issue, focusing especially on the questions of multi-actor value creation associated with innovation in service. This special issue explores
the perspectives on joint value creation in both consumer business and business-to-business contexts, placing special emphasis on multi-actor service systems. In particular, we encourage attention to the processes, practices, means, and challenges of value creation in service innovation. This special issue calls for both conceptual and empirical research investigating the topic using multiple methodological approaches.

Important Dates:
Submission deadline: February 15, 2015
Expected publication date: December 2015
Submission: To submit a manuscript, see http://pubsonline.informs.org/page/serv/submission-guidelines.