You are invited to submit extended abstracts.

The sessions of the 2014 Annual Conference are divided into fourteen tracks. The tracks have been so designed keeping in mind a range of topics that are important from the perspective of the theme of the Conference. These tracks include:

1) Understanding Consumer Buying Behaviour by Listening to the Voice of the Customer
2) Managing Customer Relationships in Emerging Markets – Learning from Customers
3) Understanding Cross-cultural Issues in the Design and Implementation of Marketing Strategy
4) Developing Winning Channel Strategy by Listening to Customers
5) Using Voice of the Customer in Developing Digital Marketing Strategy
6) Enhancing the Effectiveness of Marketing Communications through Consumer Insights
7) Developing Winning Personal Selling and Sales Management Strategy by Listening to the Customer
8) Strengthening Company Products and Brands through the Voice of the Customer
9) Marketing Research Methods and Tools to Capture the Voice of the Customer
10) Retail Strategies to Attract Footfalls in Highly Competitive Markets
11) Increasing the Effectiveness of Services Marketing by Listening to the Consumers
12) Linking Technology, Product Innovation and B2B Markets with Customer Voice
13) Incorporating Voice of the Customer in Teaching Marketing Management
14) Developing Successful Marketing Strategy on Emerging Issues in Marketing by Listening to the Voice of Consumers