Persuasive 2008 - The third international conference on persuasive technology

Persuasive Technology 2008 will gather people interested in how software and related technologies influence people's attitudes and behaviours. This conference will also feature the best new insights into how web sites, video games, and mobile phones and other applications can be designed to motivate and persuade people.

Conference aims
Until recently, most software applications have been developed without much thought to how they influence their users. This perspective is changing. Today persuasion matters more than ever. Now experts in industry and academics are embracing a purposeful approach to persuasive design. In an industry context, designing for persuasion is becoming essential for success. In academic settings, the study of persuasive technology illuminates the principles that influence and motivate people in different realms of life. This Persuasive 2008 Conference aims to place such work on a firm scientific footing with an emphasis on social and psychological issues and ethical awareness.

Persuasive technology is rapidly growing into a major discipline, often referred to as captology, standing for computers as persuasive technologies. The previous conferences held in Eindhoven and Stanford were infused with energetic spirit and a large attendance, with representatives from both academia and industry.

This year's conference will highlight new knowledge in the understanding and designing of persuasive technology. The event will bring together researchers, practitioners, and industry professionals interested in this important new field.


Research themes

Research themes of the conference include:
o - Motivational technology
o - Persuasive games
o - Smart environments
o - Web2.0
o - Mobile persuasion
o - Well-being and health behaviour
o - Theory of persuasive technology
o - Ethics of persuasive technology
o - Social and organizational issues
o - Business models for persuasive systems
o - Conceptual and theoretical approaches

Submission categories:
o Full paper: 12 pages in LNCS format
o Short paper: 4 pages
o Poster: 4 pages
o The proceedings will be published through a respected publication series.
o A two-day doctoral consortium will precede the conference.

Key dates
o Paper submission: December 15, 2007
o Author notification: January 31, 2008
o Final version submission: February 28, 2008
o Doctoral consortium: June 2-3, 2008
o Conference: June 4-6, 2008