!!Call for Book Chapters!!
We cordially invite distinguished authors and researchers to submit manuscripts to our edited book titled “Progressive Marketing Approaches: Integrating Technology, Ethics, & Innovation” to be published by National Press Associates, New Delhi.
Submission Email: pmeditors01@gmail.com
Last Date for Submission: March 12, 2025
About the Book
This edited volume aims to explore contemporary marketing approaches, focusing on the integration of technology, ethical considerations, and innovation in modern business strategies. We invite contributions from scholars, academicians, researchers, and industry professionals that provide insightful perspectives on emerging marketing trends, digital transformation, ethical dilemmas, consumer engagement strategies, and more.
Themes & Scope
Authors may submit chapters in the form of case studies, reviews, empirical research, or conceptual papers related to themes including, but not limited to:
• Digital and AI-Driven Marketing
• Ethics and Corporate Social Responsibility in Marketing
• Innovation in Consumer Engagement Strategies
• Technology Adoption in Marketing Practices
• Data Privacy and Security in Marketing
• Sustainable and Green Marketing Practices
Submission Guidelines
• Manuscripts should be in MS Word, Times New Roman, 12-point, justified alignment, 1.5 line spacing.
• Referencing should follow APA Style (latest edition).
• The maximum word limit is 6,000 words.
• Plagiarism should be below 15% (Turnitin report required).
Article Processing Charges
• INR 800/- per author, including one printed book and a certificate.
• Payment is required only after acceptance of the book chapter.
• The printed book will be delivered to Indian addresses only.
Editorial Board
• Chief Editor: Meghna Aggarwal (Amardeep Singh Shergill Memorial College, Mukandpur)
• Editors: Tushar Batra, Manisha Behal (PG Department of Commerce & Business Administration, Khalsa College, Amritsar)
For inquiries or assistance, please contact us:
Editorial Contact:
Phone or WhatsApp: +91-9646909192
Email: pmeditors01@gmail.com
We look forward to your valuable contributions!