posted by organizer: wwtpcsuper || 4615 views || tracked by 4 users: [display]

BDMIOM 2019 : The 2nd International Workshop on Big Data for Marketing Intellegence and Operation Management

FacebookTwitterLinkedInGoogle

Link: https://bdmiom.github.io/
 
When Dec 9, 2019 - Dec 12, 2019
Where Los Angeles, CA
Submission Deadline Nov 1, 2019
Notification Due Nov 8, 2019
Final Version Due Nov 15, 2019
Categories    marketing intellegence   machine learning   data   operational research
 

Call For Papers

Call for Papers
Nowadays in big data era, in order to acquire, keep and satisfy customers in scale, sales and marketing is evolving from relationship based targeting only to adding more advanced marketing intelligence. Search engine optimization (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today. Digital traces of online activities provide enterprises a huge amount of profile data.

Customer relationship management (CRM) and online marketing analytics tools enable entrepreneurs to target their desired customers based on business analytics, machine learning and artificial intelligence. Therefore, businesses are able to discover, understand, engage and convert their consumers in a completely different way. However, data protection and privacy issues are always the top priority in customer obsession, especially after General Data Protection Regulation (GDPR) was implemented in 2018. Furthermore, when consume the data, ethic problems should be also considered in the new era of marketing.

The scopes of this workshop include the practical problems in marketing, as well as marketing applications in artificial intelligence, customer and relationship operation management issues. Moreover, enterprise level customer data management, protection and ethics issues in marketing and customer analytics are also important areas in our workshop.

Research topics included in the workshop
Big data revolution in marketing analytics
Search engine optimization and marketing
Online advertising
Automated bidding and real-time bidding
GDPR and ethics topics for marketing
Deep learning and artificial intelligence in marketing
Marketing bots and automated customer service systems
Big data for audience and targeting intelligence
Online auction and price optimization
Best practice in infrastructure for big data empowered CRM
Customer profiling and consumer decision journey
Big customer data visualization application
Big data opportunities in CRM strategy
Customer sentiment and text mining
Online marketing tools for campaign management and ads distribution

Related Resources

IEEE-ACAI 2025   2025 IEEE 8th International Conference on Algorithms, Computing and Artificial Intelligence (ACAI 2025)
Ei/Scopus-CCNML 2025   2025 5th International Conference on Communications, Networking and Machine Learning (CCNML 2025)
Ei/Scopus-MLBDM 2025   2025 5th International Conference on Machine Learning and Big Data Management (MLBDM 2025)
Ei/Scopus-SGGEA 2025   2025 2nd Asia Conference on Smart Grid, Green Energy and Applications (SGGEA 2025)
IEEE ICCCBDA 2026   IEEE--2026 the 11th International Conference on Cloud Computing and Big Data Analytics (ICCCBDA 2026)
Springer ICIM 2026   Springer--2026 the 12th International Conference on Information Management (ICIM 2026)
IEEE CNCIT 2025   2025 4th International Conference on Networks, Communications and Information Technology (CNCIT 2025)
Ei/Scopus-IPCML 2025   2025 International Conference on Image Processing, Communications and Machine Learning (IPCML 2025)
IEEE-Ei/Scopus-PRDM 2025   2025 6th International Conference on Pattern Recognition and Data Mining (PRDM 2025)
IEEE-DSIS 2025   2025 International Conference on Data Science and Intelligent Systems (DSIS 2025)