Call for Papers
Nowadays in big data era, in order to acquire, keep and satisfy customers in scale, sales and marketing is evolving from relationship based targeting only to adding more advanced marketing intelligence. Search engine optimization (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today. Digital traces of online activities provide enterprises a huge amount of profile data.

Customer relationship management (CRM) and online marketing analytics tools enable entrepreneurs to target their desired customers based on business analytics, machine learning and artificial intelligence. Therefore, businesses are able to discover, understand, engage and convert their consumers in a completely different way. However, data protection and privacy issues are always the top priority in customer obsession, especially after General Data Protection Regulation (GDPR) was implemented in 2018. Furthermore, when consume the data, ethic problems should be also considered in the new era of marketing.

The scopes of this workshop include the practical problems in marketing, as well as marketing applications in artificial intelligence, customer and relationship operation management issues. Moreover, enterprise level customer data management, protection and ethics issues in marketing and customer analytics are also important areas in our workshop.

Research topics included in the workshop
Big data revolution in marketing analytics
Search engine optimization and marketing
Online advertising
Automated bidding and real-time bidding
GDPR and ethics topics for marketing
Deep learning and artificial intelligence in marketing
Marketing bots and automated customer service systems
Big data for audience and targeting intelligence
Online auction and price optimization
Best practice in infrastructure for big data empowered CRM
Customer profiling and consumer decision journey
Big customer data visualization application
Big data opportunities in CRM strategy
Customer sentiment and text mining
Online marketing tools for campaign management and ads distribution