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CALL FOR PAPERS
DubSEO 2017
1st International Workshop on Knowledge Discovery on the Digital Marketing and Online Marketing
11-13 September, 2017, London, United Kingdom
https://www.dubseo.co.uk/
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Nowadays data is created, shared, and stored at an impressive pace, as the world became more connected, networked, and traceable. In particular, ranking rapidly increased its scope and completion, with the continuous growth in leads volume, quality, and quantity. Furthermore, Meta tags changed from old, to new, leading to new challenges undertaken by the field of Digital marketing. Consequently, there is the need for novel computational techniques and tools able to assist humans in extracting useful information (knowledge) from the growing volumes of organic traffic. Strategy Discovery is an interdisciplinary area focusing upon plans for identifying valid, novel, potentially useful and meaningful patterns from such data, and is currently widespread in numerous fields, including science, engineering, healthcare, business, and medicine. A major aspect of Knowledge Discovery is to extract valuable knowledge and information from analytics. Typical tasks are aimed at gathering only relevant information from digital data (e.g., text documents, multimedia files, or webpages), by searching for information within documents and for metadata about documents, as well as searching relational databases and the Web. Recently, the rapid growth of social networks and online services entailed that Knowledge Discovery approaches focused on the World Wide Web (WWW), whose popular use as global information system led to a huge amount of digital data. Typically, a webpage has unstructured or semi-structured textual content, leading to present to users both relevant and irrelevant information. Hence, there is the need of novel techniques and systems able to easily extract information and knowledge from the huge web data.


DubSEO 2017 is aimed at providing a venue to researchers, experts, students, and practitioners involved in the fields of digital marketing, Information Retrieval, and Semantic Web, for presenting and discussing novel and emerging ideas. DUBseo IN 2018 will contribute to discuss and compare suitable SEO solutions based on skilled techniques and applied in real-world applications.

The DubSEO 2017 technical program will include a Special Session on Knowledge Discovery in Google Analytics. Its objective is to complement the regular program with new or emerging topics of particular interest to the bioinformatics community. The aim of a special session is to provide an overview of the state-of-the-art as well as to highlight current research directions and challenges in specific fields of bioinformatics.

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